Screenshot via Instagram
Audio By Carbonatix
From Harry Styles’ Pleasing to celeb-favorite Nude Project and Alo for the local yogis, fashion and lifestyle pop-ups are all the rage in Miami these days. As popular brands like Uniqlo, Skims, and Bombas plant their flags in South Florida, temporary pop-ups have become a reliable way to gauge interest in more permanent options down the line.
This weekend, it’s Los Angeles-based activewear brand Set Active’s turn to test the waters, and if Saturday’s turnout is any indication, there’s a rabid appetite for the brand to expand its footprint in Miami. Acolytes began lining up before the crack of dawn for a chance to snag pieces from the brand’s new Club Set collection, days ahead of its online drop on Wednesday, March 25.
“Been here since 5:30 a.m.,” one TikTok user captioned their video showing dozens of people sitting along a chainlink fence. Some sat on the sidewalk, others in camping chairs. Others snacked as they waited for the pop-up to open at 10 a.m.
The brand, founded by Lindsey Carter, announced earlier this week that attendees would find pieces from Club Set, as well as its last drop, Set Sportswear. Customers are allowed to purchase only two items of the same style, but they can shop as many styles as they wish. Freebies and a photo booth also await.
Still, a quick scan of Set Active’s Instagram account suggests its popularity in Miami might have caught the brand off guard. At around 1 p.m. on Saturday — just three hours after the pop-up opened — Set Active posted that eight of its merch items were either sold out or running low in stock. A few minutes later, the company posted that “All Club Set items in XS are 95% sold through.” As a consolation, Set promised all attendees would receive “an early access QR code to get first dibs” when the collection drops online on Wednesday.
Some customers took to the brand’s comment section to express their disappointment.
“Big Set Active fan here, but this was really disappointing,” one user commented. “I was within the first 200 in line, and everything was already sold out with no communication at all. I waited 5 hours and wasn’t able to purchase anything.”
“Absurd!!” added another. “My daughter signed up for the pop up in Miami! We Waited three hours in line and when was almost our turn to get in store there was nothing left sizes Small or medium!”
The pop-up is scheduled to run through Sunday evening at 2300 N. Miami Ave. in Wynwood.
Set Active pop-up. 10 a.m. to 6 p.m. Saturday, March 21, and Sunday, March 22, at 2300 N. Miami Ave., Miami. Admission is free. RSVP via partiful.com.
