Audio By Carbonatix
Since last October, Burger King corporate headquarters in Miami has been in a bit of a feud with many of its franchise owners over a very serious issue: $1 double cheeseburgers.
BK introduced the value menu item in hopes of increasing traffic in stores, but franchise owners say the margins on the item are too slim and that it drags the total of the average bill. Some franchise owners have even sued, claiming corporate has no right to mandate maximum prices.
Now the Miami Herald reports BK has giving up some ground in the food fight: They’ll remove a single slice of cheese from the item. That shaves about five cents off the total production cost of the sandwich.
Meanwhile, if you still need the extra calories of a two-cheese-slice, value-priced burger, the current iteration of the double cheeseburger will be available for $1.19 to $1.29 depending on the location. The cheese-rationing strategy is similar to McDonald’s.
In another McDonald’s-copying menu move, BK will begin selling premium hot and cold coffee drinks after signing a deal with Starbucks-owned Seattle’s Best Coffee.
