Critic's Notebook

Space Miami to Deadmau5: Come “Host a Free Show … We Will Cover Expenses Up to $25,000”

Mere days after Deadmau5 declared, "I won't be playing any more Miami clubs," he is considering the possibility of playing a Miami club. However, unlike the Mau5 man's usual flip-flops (e.g. bitching about Ultra Music Festival 2012, then headlining UMF 2013), this latest 180-degree turnabout might not be so bad...
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Mere days after Deadmau5 declared, “I won’t be playing any more Miami clubs,” he is considering the possibility of playing a Miami club.

However, unlike the Mau5 man’s usual flip-flops (e.g. bitching about Ultra Music Festival 2012, then headlining UMF 2013), this latest 180-degree turnabout might not be so bad.

Why? Because it could lead to a free show.

UPDATE Check out Crossfade’s review and photos, “Deadmau5’s Free Show for the Real Fans: “Miami’s Been Redeemed.'”

See also: Deadmau5: “I Won’t Be Playing Any More Miami Clubs”

Now if you’ve happened to miss all the controversy, here is a quick recap …

On New Year’s Day, Deadmau5 was booked for a gig at Mansion on South Beach. But dude didn’t dig the vibe, and so he took to Instagram and Twitter to complain about “the entire front row glued to their fucking phones” as well as “fans in the back, trust fund kids up front” and “asshole promoter[s]… taking advantage of my brand/show to sell the fuck out of a show.”

He concluded by pledging to personally boycott Miami clubs.

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In response, we here at Crossfade suggested Mr. Mau5 either stop bitching or finally do something about the overhyped and overpriced state of the electronic dance music industry.

And now — hot fucking cheese! — it seems as though he might actually kinda-sorta scurry into action, thanks in part to an offer from Space Miami to “host a free show at our legendary venue.”

Almost immediately following the release of Space’s open letter, certain local Deadmau5 devotees went wild, woohoo-ing and fist-pumping and prematurely assuming this proposed complimentary concert was a done deal.

But the Mau5 man was quick to hit Twitter and quell the ecstatic speculation, writing:

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https://twitter.com/deadmau5/statuses/420730263304278016

Meanwhile, one skeptic wondered whether the free show offer was a “genuine gesture by Space or good marketing?”

To which Deadmau5 replied, tweeting: “oh for sure. BUT. Space… not gunna lie, is a much better venue / crowd” … “so even if it is a dick move… its still great for the fans no?”

And soon enough, Space was hyping Mr. Mau5’s imminent arrival in downtown Miami:

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https://twitter.com/clubspacemiami/statuses/420731721173463040

Of course, Deadmau5 still has some details that he’d like to nibble into shape:

https://twitter.com/clubspacemiami
https://twitter.com/deadmau5

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But even amid this back-and-forth over specifics, it looks as though Deadmau5 and Space Miami just might have a deal.

Of course, there are about a million things that could cause the Mau5 man to get all bitchy and blow up any agreement with the club and its promoters.

Like … The fact that Space currently shares a pair of proprietors (Roman Jones and Justin Levine) with Mansion, the Opium Group-owned SoBe megaclub that inspired his Miami club ban.

https://twitter.com/clubspacemiami

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See also:

13 Richest DJs of 2013: From Deadmau5 to Calvin Harris

Deadmau5’s Four Most Vicious Feuds: From Madonna to Ultra Music Festival to EDM

Deadmau5: EDM Is Commercial Crap, Just an Acronym for “Event-Driven Marketing”

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Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

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