Reverb

Richards maintains that the station is playing what listeners want to hear and adds that the college-music market in Miami isn't as broad-based as in other areas. "It's really different here," states Richards. "It's unlike almost any other college station. We're faced with the reality that UM just isn't going to attract that many hip, knowledgeable, cutting-edge people. There aren't that many in Miami. And because there's a high number of Latin students and commuter students, the demographics are even more skewed. I do think that this year there is a better mix on the station of commercial alternative and real alternative music. As alternative goes mainstream, though, we have to find the new alternatives. It will probably become clear sooner or later that this stuff is too commercial -- these bands were alternative and now they're not. When that happens college radio has to find a new area.

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