Audio By Carbonatix
On October 20, NASCAR Champion Tony Stewart will test the authenticity of his preference for the WHOPPER® sandwich during a live polygraph as part of “The Tony Stewart School of Endorsements” ad campaign for sponsor Burger King. The one-hour webcast should be a hit with the driver’s fanbase and is the crowning PR moment in a series of new TV spots by Crispin Porter + Bogusky that depict Stewart pontificating to his celebrity peers on the do’s and dont’s of being a corporate shill.
The Miami-based burger giant has yet to disclose who will do the grilling, although “The King” would be an obvious candidate. Too bad he doesn’t speak.
“It’s no secret that I love the WHOPPER sandwich,” Stewart coos in a recent press release. “Participating in a live polygraph test just further demonstrates my enthusiasm and the lengths that I’ll go to, to prove my love for its flame-fresh taste.”
Not one to shy from making his opinion known, the now owner/driver of Stewart-Haas Racing and his No. 14 team are currently second in points going into “The Chase for the championship” behind old-timer Mark Martin. The Sprint Cup Series winner will be crowned after the final race on November 22 at Homestead Miami Speedway.
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Even though Burger King and Stewart won’t man up and take questions that aren’t pre-screened, we thought we would give flame-broiled meat’s new pitchman a quick practice run with some of our own open-ended questions. You’ll have to decide for yourself whether or not the answers are his or his publicist’s. (Giving up a top-five finish for a WHOPPER… Really, Tony?)
Have some questions of your own? Visit www.truthabouttony.com beginning on September 28 to submit them for lie-detector consideration.
Best place to eat a Whopper: ANYWHERE, ANYTIME
Best person to share a Whopper with: MY STEWART-HAAS RACING TEAMMATE, RYAN NEWMAN OR THE KING.
Would like to throw a Whopper at: NO ONE – THEY ARE TOO GOOD TO WASTE…
Smoke sauce on a Whopper? ADDING ANYTHING “SMOKE” IS ALWAYS GOOD! THE SPICIER THE BETTER.
Best place to roll up to with the King: LAS VEGAS
The driver most jealous of your Whopper ride: EVERYONE – WHO WOULDN’T WANT A WHOPPER RIDE?
Best practical Joke with the King as henchman would be: WAKING UP MY CREW CHIEF, DARIAN GRUBB, LIKE THEY DO IN THE BURGER KING ADS.
The Whopper tastes like: FLAME-FRESH GOODNESS…
I would give up A TOP-5 FINISH for a Whopper.
Would like to be trapped on a dessert island with A LOVELY LADY and a Whopper.
Best drink to wash down a Whopper: COKE
Funniest thing that happened while shooting the Whopper TV spots: WHEN WORKING WITH CARROT TOP AND ERIK ESTRADA EVERYTHING IS FUNNY.
When not eating a Whopper, you’ll probably catch me WISHING I HAD A WHOPPER.
A Whopper a day, MAKES ME RACE THE RIGHT WAY!
