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This week Archive Diver brings you an ad for La Carreta on Miami Beach at 1676 Collins Ave. from 1988. That restaurant is no longer there, but the most recent incarnation of the property, El Viajante Segundo, now closed, was owned by La Carreta, according to Florida DBPR records, before it dropped the DBA, and formed their own corporation.
La Carreta is one of the most popular Cuban food franchises in Miami. El Viajante Segundo served Cuban food also, but at least the one on the beach was aimed directly, and maybe solely at tourists, at least according to this Jen Karetnick article from 1996 [click].
Anybody out there reading this remember this joint when it was a La Carreta, or have something to say anything about any La Carreta ever? Leave a comment.