Yelp Is Guilty of "Extortion," Says Miami Attorney Jared Beck

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

The proposed class-action lawsuit against Yelp we described earlier today is gonna be ugly.

The guy who's going to make it that way is Jared Beck, a Harvard grad who plans on being the bulldog here. The Miami lawyer -- who also practices in California, where the suit was filed -- reads the paper, as you can tell from his Twitter account. Though he works in real estate (in Miami? shows he's smart), this is one nasty litigator.

Here's what he has to say:

"This case goes to the heart of Yelp's business practices. It is a very popular website that has gained tremendous reach. The essence of our lawsuit is unfair business practices. Some have called it extortion and others blackmail.

"Our client is a veterinary hospital in Long Beach. They came with an issue that a number of negative postings were there about them. Flat-out falsehoods. They contacted Yelp directly. 'What can you do about these negative reviews?' they asked. 'The content is completely false.'

"The response from Yelp was that, 'We can do this for you if you enter into an advertising contract for $300 a month for 12 months. We can manipulate the content. We can bury them so the visitors won't see them.' They demonstrated this to our client, who decided it was unethical and wanted no part of it.

"We looked into the situation further. We realized it wasn't a rogue sales rep, but a company-wide practice.

"We feel that filing this as a class action is the way to go. Since filing it, we

have been inundated with calls from around the country by people claiming the

same kind of conduct. We expect to be adding a number of other businesses to

that lawsuit as representatives. We have received dozens and dozens of calls.

"Ultimately, when you go up against a well-capitalized firm like Yelp, you want to bring as much manpower as possible to the plaintiff's side. That's why we are getting involved with the California firm in this case. We think they are going to get high-powered lawyers. We think you need to muster all the troops you can get. My partner -- my wife -- and I are both on the bar in Calfornia.

"We just got a case number in this case, and the judge will probably schedule a conference soon. There is no date for a hearing as of yet."

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.