Here's the scenario. You're having a little house party and you run out of tequila...or vodka...or beer. You could make a booze run before your friends turn on you like rabid wolverines, or you could order backup supplies on your iPhone with the new Thirstie app.
The free app, created by Thirstie CEO Devaraj Southworth, launched in New York four months ago, with Los Angeles and Chicago coming onboard shortly after. Today, Southworth has brought his booze-on-demand service to Miami.
Southworth tells Short Order that after starting Thirstie in Manhattan, Miami was at the top of his list of cities to come online.
"Miami is a vibrant city. There are lots of trendsetters, and the mixology community is large. Although Miami might not be as populated as New York or Chicago, folks are squarely in our demographic."
The entrepreneur says that although there are a handful of other apps that deliver spirits, Thirstie "caters to the voice of mixologists." Southworth says the difference is the sense of immediacy.
"If you want something delivered a month from now, we're not your product. But if you're throwing a party tonight or you have unexpected guests on the way, that's where we come in." The Thirstie founder adds that his app is the only one in four major cities, with plans for expansion into other locations.
Here's how it works. You either order online at thirstie.com or through the app. The company partners with local South Florida liquor stores, who do the supplying and delivery, so once you input your delivery address, a range of available products is shown for your area. For instance, in downtown Miami we found 10 different beers including Rogue Juniper Pal Ale ($13.99); about two dozen whiskies ranging from Jameson ($24.99) to Macallan 18 year ($199); about two dozen vodkas including Pinnacle gummy ($14.99) and Grey Goose ($27.99); and a good selection of tequilas, rums, and wines.
Delivery is only available during business hours of the local liquor store (our downtown Miami location showed delivery from 10 a.m. to 8:45 p.m.) and there's a delivery fee ranging from $4-$5 per transaction. If you order after hours you'll get an option to have it delivered the next day or cancel the order altogether.
If you're wondering whether using Thirstie takes business away from that mom-and-pop store down the block, don't worry. Southworth says that, although he ultimately chooses liquor stores for location and selection, he tries to partner with independent shops when possible, saying "we want to give smaller retailers a shot."
So far, the lucky Miami neighborhoods that can get their favorite hooch delivered to their doorstep are Brickell, Downtown, Midtown, Biscayne Corridor, Coconut Grove, Coral Gables, Sunny Isles, Golden Beach, Bal Harbour, Surfside, Aventura, East Kendall, Miami Springs, Westchester, Glenvar Heights, and Pinecrest with more locations being added daily.
Thirstie will also deliver to hotels and even marinas - you'd just need to have your hotel concierge or marina master call you to sign for it (with proof you're 21 or over, of course). And, in case you're wondering, Thirstie will not meet you on some random street corner or on the beach. As Southworth puts it, "we're a responsible company and we encourage responsible consumption of alcohol."