4

Sam Adams Octoberfest Moves to Soho Studios on September 19 and 20

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

The fifth annual Sam Adams Octoberfest in Miami will be held at Soho Studios in Wynwood on September 19 and 20. It has been taken over by Tony Albelo of Social House Events and Javi Zayas of Zevents.

The details of the switch are a bit murky, but the past four years of the Sam Adams-sponsored Octoberfest celebration in Miami has not kept with tradition, says Albelo, who has attended the festival in Munich in the past. He contends it should be celebrated indoors over here as it is in Germany.

See also: Marlins Park Hosting Miami Octoberfest October 4

This year's festival will coincide with the beginning date of the one celebrated in Germany. It will be a German beer hall with long tables, accordion players, and frauleins in traditional garb hugging several steins filled with beer.

Albelo was approached by Boston Brewing Company representatives in Miami. By this time he had already cemented his reputation with Grovetoberfest. But even though he may have been the obvious choice to organize a festival, he was at first reluctant.

"My first reaction was no," he said. "Not because I didn't want to do it, but I didn't want to have something that was another beer festival."

But they asked him again and he agreed. While Grovetoberfest runs in the same vein as the fall festival, it was made for craft beer. At Soho Studios next week, the entire Sam Adams portfolio will be presented, including ten bottles of Utopia. Samples will be sold for $10 each. High-end Sam Adams beers will also be available.

Traditional German food and music will be provided. A massive 240-inch LED screen television will be broadcasting the University of Miami game.

But probably the best feature of the festival is something entirely different from food, music and beer. "It is air-conditioned," Albelo says, "which is going to be nice for a change."

Event tickets have been divided into three categories: The Bavarian, Der Kommisar, and the Chancellor. They range from $20 to $50. The Bavarian ticket includes admission and a free 16 oz. beer. The Der Kommisar stein ticket includes admission, a commemorative Sam Adams half-liter stein, and one free stein fill. The Chancellor, a VIP ticket option includes admission, a commemorative Sam Adams half-liter stein, a souvenir Bavarian hat, access to "The Pavilion", private VIP bathrooms, and two free stein fills.

A 50 percent discount code will be offered as a pre-sale incentive. For more information, visit thisisoctoberfest.com.

Send feedback and tips to author David Minsky at minskyda@gmail.com, Twitter or Instagram.

Follow Short Order on Facebook, Twitter @Short_Order, and Instagram @ShortOrder.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Miami.

 

Join the New Times community and help support independent local journalism in Miami.