The extension marks the fourth for the pop-up, which was originally set to end its run January 31. For the past four months, MOIC has announced four last-minute extensions. So does that mean Miamians should hold out hope that the ice-cream palace will remain open through the summer? No one knows for sure. But for now, MOIC is adamant that Sunday, May 13, will be its final day.
Despite the museum's sprinkle controversy — in which the City of Miami Beach fined MOIC for creating an environmental hazard — the attraction has been met with unwavering support and excitement. Tickets to the museum have continued to sell out after each extension announcement.
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Since MOIC's Miami debut in December, the attraction has welcomed upward of 250,000 visitors to taste, smell, touch, and photograph a collection of ice-cream paraphernalia. MOIC is comparable to an Instagram amusement park versus a traditional museum. The installations aren't accompanied by much text, but there are numerous spots for photo ops, including access to iPads and photo booths. Visitors probably won't walk away with any new knowledge, but they'll see enough sprinkles to last a lifetime (or fill a swimming pool).
Since its premiere in New York City in 2016, the traveling exhibit has flooded social media. So far, more than 100,000 posts have been captioned with the hashtag #MuseumOfIceCream.
With sold-out runs in other cities, the Museum of Ice Cream expects a similar turnout for its fourth extension in Miami Beach. Tickets through May 13 are available online only for $38 each, which includes samplings from local ice-cream shops.