Dessert Truck Wynwood Parlor to Open a Shop on the Upper Eastside

Dessert Truck Wynwood Parlor to Open a Shop on the Upper Eastside
Photo via Wynwood Parlor
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

It's been a year since a purple graffiti-painted food truck, stocked with sweet goodies such as ice-cream sandwiches and edible cookie dough, rolled into Miami. This Sunday, July 16, local dessert business Wynwood Parlor will open its first brick-and-mortar on Miami's Upper Eastside at 860 NE 79th St., next to Half Moon Empanadas and down the street from the Anderson.

Founded by former Adrienne Arsht Center food and beverage director Laurence McMillon, Wynwood Parlor Sweet Shoppe will be an extension of McMillion's original concept, where customers will find more than just the brand's signature ice-cream sandwiches.

Though the shop is small, limited to a grab-and-go retail window with outdoor seating, it will offer a variety of desserts created by McMillion's staff, as well as through partnerships with local bakers.

"A lot of the things we wanted to do on the truck had to be modified because of the heat," McMillon says. "So this window will allow us to offer other pastries and bakery items, like cheesecakes, pies, and made-to-order milkshakes."

The Upper Eastside location, which will be open daily from 3 to 11 p.m., is the first of many, according to McMillion. He envisions opening multiple small spaces in neighborhoods across Miami-Dade, with Kendall and South Miami on the list of possible locations for outposts.

"It's basically like reinventing a cafecito window," he says. "There's not really a need to be a full sit-down restaurant."

In addition to serving customers at the dessert window, Wynwood Parlor delivers via UberEats, GrubHub, and Postmates and recently created its own delivery club ($30 per month) in which subscribers receive a six-pack of ice-cream sandwiches delivered to their door regardless of where they live.

"People want to sit at home and order food," he says. "And there's definitely a niche with desserts. Plus, a lot of people don't want to drive to Wynwood. This allows us to expand our reach throughout Miami-Dade and north to places in Broward and Palm Beach.

After Wynwood Parlor's debut in May 2016, the concept quickly became popular for its novelty in a city whose dessert scene is still relatively small. Most days, the mural-covered shop on wheels travels throughout Wynwood and downtown, brimming with homemade cookies, brownies, and waffles with a variety of ice-cream flavors and toppings. Beyond the truck, McMillon formed partnerships with popular establishments such as the Broken Shaker, Pizza Bar, the Anderson, and Vicky's House, which now carry Wynwood Parlor's desserts.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.