Miami's The Cereal Bowl took a college student's observation that people love customizing their cereal experience and made a global corporation out of it.
The company just inked a deal with Global Brands, a Qatar based company, to expand to the Middle East.
The Cereal Bowl leveraged the success of its flagship store at 1560 South Dixie HWY into a franchise operation with one store in Delaware and openings pending in Washington DC, Alabama, and New Jersey. According to a press release, The Cereal Bowl plans to open 15 new units in the states over the next 24 - 36 months.
Global Brands is the company responsible for bringing Ruby Tuesday's to Qatar. Sheikh Abdulrahman Al-Thani, President & CEO of Global Brands says "We are totally confident that Global Brands will be able to re-create the 'The Cereal Bowl experience' throughout Qatar and the Middle East."
Click here to see why New Times named The Cereal Bowl Best Restaurant For Kids.
Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.