Oui, je parle Conjure.
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Ludacris has his own brand of Cognac, he has partnered with Birkedal Hartmann to create it, it debuted in Miami and Atlanta, and this Super Bowl season, he'll throw a weeklong party at a Miami Beach mansion dubbed the House of Conjure to celebrate.
The schedule of events we found online includes celebrity poker ("no fans allowed"), trade and influencer dinner nights, a game-day watch party, and four breakfast-centric, DJed afterparties that don't start until 3 a.m.
How many cases of Conjure will Ludacris go through in a five-day period? We will keep you posted as we get more details.