Sugar Factory launched its first Miami Beach location, inside the Hotel Victor on Ocean Drive, with an opening celebration last Friday. Despite all the sweet treats, most attendees came for eye candy in the form of Kylie Jenner.
The 17-year-old reality-TV star hit the red carpet for the opening of the store and café known for its over-the-top desserts and candy-themed cocktails. Jenner took selfies with fans before exploring the shop and posing with one of her custom Couture Pops — celebrity-driven lollipops that start at $25 and come with crystal-studded cases.
The teenage Jenner channeled half-sister Kim Kardashian and looked well beyond her years in a lowcut black dress, which prompted speculation on social media about whether the still-underaged starlet had undergone plastic surgery. Jenner took to Snapchat to reveal her secret: lots of tape.
Sugar Factory's 5,000-square-foot brasserie and retail store at the Victor includes a 201-seat dining room and two patios overlooking Ocean Drive. The restaurant specializes in comfort-food classics such as mac 'n' cheese pops ($11), a pizza burger ($16), steak-frites, and sandwiches.
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With a name like Sugar Factory, it's a sure bet customers will come for the decadent desserts. Chocolate fondues range from $25 for a basic serving for two to a $1,000 version that features gold-dusted strawberries and gummy bears for dipping, accompanied by a bottle of 2002 Dom Pérignon for sipping. The restaurant's famed King Kong sundae ($99) includes 24 scoops of ice cream.
A second Sugar Factory location is planned for Lincoln Road.