In the next couple of weeks, Miami Beach will gain yet another juice-centric, healthy-fast-food spot. Dr Smood is slated to open in South Beach's Sunset Harbour before the end of June, joining eateries such as NaiYaRa, Jugofresh, and Dirt, which is also set to debut this summer.
"We have been waiting a long time to get our Sunset Harbour location finalized," partner Kasper Kriby says. "Finally, it's happening."
The new location marks the concept's fifth opening in the past two years, along with outposts that have launched in New York City. Other Miami-Dade locations include Wynwood, South Miami, Aventura Mall, and Brickell City Centre.
"All the stores are identical," he says. "The plan we have had from the start was to sign five leases in Miami and five in New York. All of the stores are the same format in terms of size, design, and menus."
The brand's name, Dr Smood, stems from the words "smart" and "food," and the company's slogan is similar: "Smart food for a good mood." Every item at Dr Smood is color-coded based on six alleged health benefits, including immunity, energy, general health, beauty, detox, and power.
At Dr Smood cafés, including the upcoming Sunset Harbour space, order at the counter or pick up a cold-pressed juice or a prepared salad from the fridge. Made-to-order items include salads, sandwiches, and other meals with ingredients such as turkey, prosciutto, and tuna. Breakfast items, like raw oats with various toppings and a fruit coulis, are available all day. Coffee- and espresso-based drinks are available with nondairy "mylk" options because the chain eschews dairy products.
"More and more people really have an interest in eating healthy and taking care of themselves," he says. "We know that there are many other places to go for a healthy meal, but we try to offer a little bit of everything, like sandwiches, salads, coffees, dried snacks and sweets. We only use organic and non-dairy ingredients made fresh in our local commissary each day."
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Kriby says he's open to expanding the concept further.
"We definitely can’t deny the idea of more Dr Smood locations popping up in the greater Miami area," he says. "But right now we are focusing on opening our fifth location and making sure that everybody in the Sunset Harbour area are treated right."
He estimates the Sunset Harbour spot will be open within the next two weeks. Hours will be Monday through Saturday from 7 a.m. to 8 p.m. and Sunday from 8 a.m. to 8 p.m.
Delivery is also available on UberEats as well as for pick up through the Dr Smood app, which can be downloaded on Apple and Android devices. For more information, visit drsmood.com.