4

Burger King About To Lose Spot To Wendy's As America's Second-Largest Burger Chain, Analysts Say

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Miami-based Burger King may soon lose its spot as America's second-largest fast food burger chain to the red-headed stepchild, Wendy's, market analysts say.

Both burger joints have competitive dollar menus, but Wendy's went further by adding additional amenities to about 20 percent of its restaurants. Janney Capital Market analyst Mark Kalinowski says in a recent report that he expects Wendy's to soon surpass Burger King sales if it continues to overhaul its restaurants with flat-screen TVs, modern fixtures and fireplaces. 

Wendy's is also testing out Panera-like restaurants that will be offering specialty coffee beverages and baked goods.

"We expect Wendy's to overtake privately-held Burger King for the number-two market share position...perhaps as soon as this year," writes Kalinowski in his report.

In 2010, Wendy's held 12.8 percent of market share in the limited-service burger segment, just behind Burger King at 13.3 percent. McDonald's, of course, dominates the market at nearly 50 percent.

The burger monarch isn't blind to its latest rival. BK early this month launched a

new  thicker, crispier

and more golden version of its old French fries. The new ones will be available to most Burger King

restaurants by December 5.

To honor the new fry, Burger King declared December 16 as "Free Fries Friday." Guests nationwide will be able to enjoy a free order of value-sized fries, no purchase necessary.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Miami.

 

Join the New Times community and help support independent local journalism in Miami.