Kim Birkedal Hartmann is a fourth generation French Cognac boss. His family has been in the business since 1887.
He recently partnered with American rapper Ludacris to produce Conjure Cognac, a liquor blended purposely for mixability, a concept alien to Cognac purists who believe the drink should be served neat, as it always has been.
We caught up with Kim poolside at the House of Conjure, the Miami Beach mansion where his new venture has headquartered for Super Bowl week.
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Kim was drinking a "Luda," Conjure with pineapple juice. It wasn't his first of the day, and it wouldn't be the last, but the dude is an expert, professional drinker. Listen above to hear what he has to say about girls in the pool, staying with the times, and the future of Birkedal Hartmann.