Audio By Carbonatix
The equestrians staging this month’s Miami Beach Arena Polo Cup are an informal cadre called the Polo Lifestyle Team. They are basically a group of very wealthy fellows from Argentina, Switzerland, Italy, and India, along with American nouveau riche such as Tim Gannon of Team Outback (yes, the owner of the Tampa-based, Bush-lifestyle-boostin’ steakhouse). Apparently it’s easier to run a passel of Fauxstralian Fosters eateries than to promote a two-day pony show, for the poloists have churned through significant public relations drama on the way to the second annual tournament. The first event was in April 2005 on the beach facing Casa Casuarina at Ocean Drive and Eleventh Street.
At that time, affiliating with the Versace mansion made sense, for the storied pad’s manager was Reto Gaudenzi, who was a former pro polo player with Team Europe. Recently though, Gaudenzi reportedly became fed up with Casuarina owner Peter Loftin‘s transmogrification of the mansion from private club into super-high-priced time-share. So he left the employ of the North Carolina media mogul and took the tournament with him up the beach to the Setai.
Last year Gaudenzi hired Ellen Marchman, then with Zakarin PR of Coral Gables, to promote the polo cup. Marchman, now self-incorporated as Get Ink PR, and Gaudenzi reconnected for the upcoming chukkers parties. The contracts were all but inked when the riders were thrown. “It’s a long story,” sighs Marchman, a shag-haired brunet beauty with a fiercely determined smile. “It was not my decision [to drop out of representing the polo cup. It was] based on politics of another firm bringing large sponsors. It was a painful experience, as I had several placements already secured.”
The sponsor-wielding firm was Miami Beach’s Patton Group, an agency so mysterious that browsers must register to gaze upon its Website.
But Patton’s grasp on the reins of the polo cup was also tenuous. An anonymous Patton agent contracted to handle the tournament — for a few days — was animated in telling The Bitch the lowdown: “True I’m not handling the polo but I am so relieved. No one is interested in it this year. People think it was a one-time gimmick,” blurted the aggrieved flack (who is no slouch from what The Bitch has seen). “I pitched stories to fashion editors on polo fashion. No interest, no room. I pitched it to the Miami Herald‘s sports department; their sections are so small now they told me it was a no-go. Frankly I think a lot of people just don’t care about a bunch of horses shitting on the beach.”
For the time being, the polo dudes are again hooking up with their original agents at Zakarin. “We handled polo last year and are again this year,” confirms Zakarin’s Lindsay Dufresne. “Expect plenty of details in the next week or so!” This year’s tourney will be held on the sands beginning April 14.
