Business

Why the Corporate Takeover of EDM Was Inevitable: The Straight Bros are On Board

You're not likely to hear many heavy-handed conversations about business at Ultra Music Festival this weekend, but if you do, it will more than likely be about billionaire Robert F.X. Sillerman's plans to buy up just about everything related to electronic dance music and consolidate it all under SFX Entertainment. Our sister blog Crossfade has chronicled his hostile takeover of the scene. His possessions now include nightclubs (like Miami's LIV), a string of well known EDM promotion companies, and Beatport, the EDM scene's answer to iTunes.

While Sillerman's business strategy might strike some as odd (what is it they say about putting all of your eggs in a single basket?), the formal corporate takeover and consolidation of EDM has been a long time coming.

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Kyle Munzenrieder