What time is it? Booty Time! What time is it? Booty, booty time!
But you better wrap it up before you have some fun, according to Miami hip-hop icon, community activist, and alternative weekly columnist Luther Campbell. As part of an endorsement deal with New York-based b Condoms, Uncle Luke is giving away 6,000 prophylactics to non-profit agencies providing social services in Miami's inner-city neighborhoods. It's part of a campaign to combat the disproportionate numbers of teen pregnancies, HIV/AIDS and other sexually transmitted infections in African-American and Hispanic communities.
Known for making raunchy rap hits like "Me So Horny," "Head, Booty & Cock," and "Face Down, Ass Up," in the '80s and '90s, an older, wiser Campbell is on a mission to educate young people on the importance of wearing a jimmy hat.
"I am very excited to partner with b condoms to advocate safe sex," Campbell says. "Teen pregnancy and STDs are mostly impacting African-Americans and Latinos and I want to help make a difference. It's time for everyone to go Platinum."
In March, the Henry J. Kaiser Family Foundation released a study asserting half of the 1.1 million people who've contracted HIV/AIDS in America are black and that New York and Miami metropolitan areas had the greatest numbers of Blacks living with an HIV diagnosis.
Campbell and b Condoms will donate 5,000 Platinum XL condoms to social services agencies in Miami. Over the weekend, he and the company donated 1,000 condoms to Empower U during a fashion designer's expo.
Reginald Thornton, marketing director for b Condoms. "Mr. Campbell is an iconic figure for his contributions to music, sports and at-risk youth," Thornton says. "We believe this partnership provides a unique opportunity to extend his impact to community health."
Follow Francisco Alvarado on Twitter: @thefrankness.