Twitter Becomes a Popularity Contest

You have only two people "following" you in common with your dream guy or gal, and you have a humble Twifficiency rating of 17 percent, compared to their 37 percent. Face it -- you're just not as Twitter-popular as your other half, but does that alone mean it's time to call it quits?

No, you're not still in high school, but thanks to new Tweet buttons, "You Both Follow" options, and Twifficiency scores, you might as well be. All three were launched and became trending topics yesterday as hundreds of tweeters posted how "Twifficient" they are. Subtly separating Twitter newbies from Twi-nerds, the new features let people know just how important it is to follow you around on social media.

But before you start a massive "make me feel special" Twitter campaign, shouldn't you know what you're getting yourself into?

Simply put, the Tweet button is just a little button you can embed on any page to make it easier for others to retweet your content. The video below explains it in more detail.

As for "You Both Follow" and "Followed By," see them as your Twitter street cred. Both will now show up on every Twitter profile page when you're logged in. When a stranger opts to follow you, you can figure out where he/she came from by seeing whom you have in common -- definitely more useful than the annoying recommendations that have been popping up. Does Twitter really think we want to follow Lindsay Lohan?

Twifficiency, which was also launched yesterday, looks a lot like some kind of Twitter popularity contest, proclaiming that no one we've come across is "Twifficent," basically. The site proclaims, "In a nutshell, Twifficiency calculates your Twitter efficiency based
upon your Twitter activity. This includes how many people you follow,
how many people follow you, how often you tweet, and how many tweets you

I scored a measly 28 percent, but before you throw me over to the "not efficient enough" side of social media, legendary movie critic and Chicago Sun-Times reporter Roget Ebert (followed by more than 212,000 people and with more than 12,000 tweets to date) scored only 5 percent. Outraged, he tweeted a few hours ago, "My Twifficency score is 5%? I'm not reaching my full POTENTIAL? Try ENGAGING more? Twiffiency, your score is this finger," followed a few hours later by, "Has *anyone* received a good score from those jerks at Twifficiency?"

The "jerk" in question is a 17-year-old Scottish developer. Yes, you read that right. James Cunningham from Dundee, Scotland -- possibly the youngest developer on Twitter -- received a ton of publicity yesterday when the founder of Facebook, Mark Zuckerberg, started "following" him. But Even Cunningham reports a paltry 43 percent Twifficiency score, and he created it. Have any of you been able to surpass 50 percent?

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