If at first you don't succeed, try again ... and again.
After finding success with the original Gansevoort in NYC, the father and son team of William and Michael Achenbaum opened the mid-beach mega hotel as the Gansevoort South in 2008. In 2010, the duo lost control of the property when it was bought up by Credit Suisse. Then last year the bank sold the property to Starwood Capital. The new owners rebranded the hotel as the Perry, but that appears to have been only a temporary move.
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