If you lined up to get some pieces from high-end designer Jason Wu's limited edition budget-priced line at the Midtown Miami Target store on Saturday morning, you were stymied by a couple who quickly swooped in and bought the entire stock. Riptide has reached out to Target, and while they didn't address the incident directly, the chain promises that more items from the collection will continue to "trickle" into stores. Target also claims it is reevaluating the policies that let the couple buy most of the collection in the first place.
Here's the statement we received from Target:
Response to the launch of Jason Wu for Target has been incredibly strong. Many of our stores are sold out of the collection or running low. The collection will not be restocked; however, product will continue to trickle in through the chain and online at Target.com in the coming days and weeks. We'd encourage guests to check their local Target store and Target.com regularly if they'd like to purchase a piece of Jason Wu for Target.
Regarding product limitations, we tested product limitations online at Target.com and are encouraged by the positive feedback we've received from our guests. We did not enforce product limitations in our stores. The retail landscape is constantly evolving and we realize that consumer appetite for our limited-edition design collections has changed, most notably with last fall's launch of Missoni for Target. We will continue to look at all aspects of our limited-edition programming to ensure we're offering guests the best possible experience, both in our stores and online at Target.com
The practice of people swiping up large quantities of special budget-priced designer collections has become quite widespread. Often those clothes wind up on eBay for marked up prices. Despite only launching on Saturday, there are just under 12,000 Jason Wu for Target items currently listed on eBay.
H&M, another store noted for its designer collaborations, has installed strict rules for customers shopping the collection. For its Versace collection H&M only allowed customers to buy two pieces of any particular item.