South Floridians to Protest Elon Musk's Tesla This Weekend

Three anti-Musk protests are planned at three South Florida Tesla facilities this weekend.

March 28, 2025

Image: Someone holds a sign that reads, "No one voted for President Musk! F-ELON!"

Three anti-Musk protests are planned across South Florida this weekend. Photo by Michele Eve Sandberg

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Been looking to voice your frustration with Elon Musk's new cost-cutting role in the Trump administration? Now's your chance.

More than 200 peaceful protests are set to take place Saturday, March 29, at Tesla locations worldwide as part of a campaign dubbed "Tesla Takedown." According to a map shared by organizers, the demonstrations are planned in countries including Canada, Germany, and the United Kingdom, as well as in more than 30 U.S. states — with three protests scheduled across South Florida.

Similar demonstrations have popped up around the globe since early February after Musk officially began slashing U.S. government spending in the role of a "special government employee" leading his so-called Department of Government Efficiency (DOGE).

"Elon Musk is destroying our democracy, and he's using the fortune he built at Tesla to do it," organizers wrote on an online event page. "We are taking action at Tesla to stop Musk's illegal coup."

click to enlarge

A protester holds a sign, "Stop DOGE, Save Our Constitution."

A protester holds a sign that reads, "Stop DOGE, Save Our Constitution" at a recent protest against the Trump administration in downtown Miami.

Photo by Anna Magluta

The day of mass protests follows a series of violent incidents at Tesla facilities across the nation. For instance, anti-Musk activists were arrested earlier this month for allegedly throwing Molotov cocktails at Tesla locations in Colorado, Las Vegas, and Oregon. Then, last Saturday, two pro-Musk men were arrested in separate incidents at Tesla showrooms on opposite coasts: In California, one man pulled out a stun gun at a protest, while in West Palm Beach, a man drove into a crowd of Tesla protesters, narrowly missing them.

Despite such incidents, organizers of "Tesla Takedown" have emphasized that their movement is nonviolent.

Here’s what to know about the upcoming Tesla protests in South Florida:

What Day Are the Tesla Protests in South Florida?

Saturday, March 29.

Where are the Tesla protests?

Delray Beach
Location: Tesla Service Center
Address: 3000 S. Federal Highway, Delray Beach, FL 33483
Time: 11 a.m.-1 p.m.

Miami
Location: Tesla Showroom
Address: 3851 Bird Rd., Miami, FL 33146
Time: noon-1:30 p.m.

Fort Lauderdale
Location: Tesla Showroom/Service Center
Address: 2829 N. Federal Highway, Fort Lauderdale, FL 33306
Time: 1:30 p.m.

What Are "Tesla Takedown" Organizers Trying to Accomplish?

Organizers say their aim is to weaken Musk’s political standing by hurting Tesla's sales and stock price, which are central to his wealth. Their goal is to hold 500 protests worldwide.

Has Elon Musk responded to the protests?

Yes. In a post on X (formerly known as Twitter) earlier this month, Musk alleged that the "Tesla Takedown" protests were not authentic grassroots events, but instead were organized by established advocacy organizations. In a Fox News interview this week, Musk vowed to "go after" people "pushing propaganda" about Tesla.

"The real problem is not the crazy guy that firebombs a Tesla dealership. It’s the people pushing the propaganda that caused that guy to do it," Musk said. "Those are the real villains here, and we’re going to go after them."

Alex DeLuca is a Miami New Times staff writer who focuses on news, crime, and public safety, education, and cannabis. Prior to joining New Times in June 2020, Alex worked for the South Florida Sun Sentinel and freelanced for The Appeal. She holds a bachelor's degree from the College of Journalism and Communications at the University of Florida.

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