4

Silicon Beach: Super Bowl Monday-Morning Quarterbacking in Social Media

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Ah, the Super Bowl -- that one time of the year when even football widows pay homage to pigskin. Silicon Beach caught the Saints-beat-the-crap-out-of-the-Colts game at Brickell Irish Pub, where a dozen screens afforded great views of men's scrotums covered in tight pants. The Celtic chips were also delicious.

But it wasn't all about the game or the finger food. It was all about social media, with the NFL (@NFL) featuring Twitter in big, bold letters and graphics on its homepage and creating buzz via the hashtag #SB44. As of Monday morning, #SB44 was trending along with the other reason we love the Super Bowl: TV commercials. #Bowl Ads 2010 and #Superbowl commercials were also buzzing on Twitter.

The MVP award in social media should go to Pepsi because the beverage giant chose not to spend $2.8 million on a 30-second spot. Instead, the company created the Pepsi Refresh Project,

which will donate hundreds of thousands of dollars to individuals,

small and large companies, and organizations with great ideas -- all

based on crowdsourcing from its website and Facebook.

People will probably be talking about Pepsi's "Refresh Everything" long

after other ads are forgotten; never mind that Doritos bring football

fans back from the dead, Google wants you to find the love of your life

using its search engine, and Tim Tebow doesn't want you to have an

abortion.

Mullen and Radian 6, advertising and web measurement firms, respectively, got into the ad game by creating the Brandbowl,

a website to monitor the Twittersphere for ad popularity. According to

the website, Doritos, Google, and Focus on the Family were the top

scorers. McDonald's, Dr. Pepper, and Universal were the most popular.

Budweiser bombed. The results were obtained from a whopping 98,656

tweets.

Did you miss the game or were too drunk to remember? No worries. Riptide live-blogged from "Sunny Deeeelight" Stadium with hilarious commentary by New Times staff writer Tim

Elfrink. Worth a read if you forgot WHO DAT Saint's fan was you woke up

with this morning.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Miami.

 

Join the New Times community and help support independent local journalism in Miami.