Miami Dolphins fans haven't had a quarterback jersey they could wear for more than a season or two ever since Dan Marino's retirement in 1999. So maybe it's not much of a surprise that Ryan Tannehill jerseys are selling like hotcakes.
ESPN's Darren Rovell tweeted the top selling jerseys between April 1st and the end of last month (a time when the Dolphins had a perfect record until the very last hour).
Top NFL jersey sales (4/1/13-9/30/13): 1. Kaepernick, 2. P. Manning, 3. R. Wilson, 4. Peterson, 5. RGIII, 6. Tannehill— darren rovell (@darrenrovell) October 7, 2013
Aside from Dolphins fans accepting that Tannehill may actually be around for a while and the Dolphin's early season success, there's also the fact that the team has a brand new uniform this season and hence fans are looking to update their game day wardrobes (of course, you can still get an old style jersey for half price right now).
Despite that new logo and uniform set, the Dolphins as a whole however are not among the top five selling teams on the NFLShop website since April.