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Of All Bands, Why Aerosmith, Activision?

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Activision has confirmed that Aerosmith will get it’s own Guitar Hero game.

A question comes to mind, who is going to be willing to shell out $60 for a game dedicated to one band (aside from the hardcore fans that have done as much heroin as Steven Tyler has)? This is great news if you are a big Aerosmith follower, but even if you really like the band, I assume that you want a little variety in your game. The big draw for these rhythm games is that you can pretend you can actually play your favorite songs, and this includes a variety of bands not just one. I’ve yet to meet one person on earth who has said, “This is the only band I listen to.” (If that “one-band” person is reading this all I can say is hit yourself.)

I’m not saying that this is a bad idea for a game, but I’m sure Activision is rubbing their hands together and salivating at the idea of releasing what amounts to be an interactive album for six times the price of the same compilation of songs on iTunes. Activision has to be careful with pricing. The only way I see it selling well beyond the rabid Aerosmith fan base is to drop the price to something reasonable. I’d go as high as $30.

Now, Activision has promised songs from more bands with ties to Aerosmith (playing to “Walk This Way” comes to mind). It doesn’t change the fact that the game will focus on the band. This game should be seen as what it really is, an expansion pack to Guitar Hero 3. It is a gimmick to keep the franchise going, but gamers, contrary to what some of these companies believe, won’t swallow that for long, especially when there is actual competition in the genre.

Activision has stated that they are going to be releasing a whole line of games that focus on a specific band (Guitar Hero: Metallica, anyone). Why, then, would the company decided to spearhead this new line of games with Aerosmith? Don’t get me wrong, they’re iconic enough, but couldn’t Activision Activision have picked a band that is a little more up to date: Foo Fighters, Red Hot Chili Peppers, or even Pearl Jam. Yeah, it would be pandering to the bigger fan base, but isn’t that what most gaming companies do anyway?

To echo the sentiment of the commentators, the game will probably sell well, but I hope that whoever does buy this game does so knowing that they’ll more likely than not be playing Guitar Hero III again by the end of the week, and this expansion pack will be collecting dust before long.

Guitar Hero: Aerosmith is set for a June 2008 release date.

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