New Name for Land Shark Stadium: Sun Life Stadium

The former Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, and Land Shark Stadium will have a new name for the next five years: Sun Life Stadium. Somehow it's even worse than the last one. Seriously, there are strip malls in Kendall with better names that that. 


Sun Life Financial is a Toronto-based financial services firm that apparently decided the deal made perfect sense because, you know, there's so much sun in Miami. How corporate and absolutely soulless. 

The South Florida Business Journal reports the deal will officially be announced Wednesday, and the Dolphins agreed to a five-year deal that will bring in about $7.5 million annually. 

It's a good deal on Sun Life's part for all the exposure. The name will go into effect before the Pro Bowl and Super Bowl, and the stadium is home base for the Dolphins, Miami Hurricanes, the Marlins (until 2012), and the Orange Bowl. 

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send:

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >