4
| Sports |

New Name for Land Shark Stadium: Sun Life Stadium

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

The former Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, and Land Shark Stadium will have a new name for the next five years: Sun Life Stadium. Somehow it's even worse than the last one. Seriously, there are strip malls in Kendall with better names that that. 


Sun Life Financial is a Toronto-based financial services firm that apparently decided the deal made perfect sense because, you know, there's so much sun in Miami. How corporate and absolutely soulless. 

The South Florida Business Journal reports the deal will officially be announced Wednesday, and the Dolphins agreed to a five-year deal that will bring in about $7.5 million annually. 

It's a good deal on Sun Life's part for all the exposure. The name will go into effect before the Pro Bowl and Super Bowl, and the stadium is home base for the Dolphins, Miami Hurricanes, the Marlins (until 2012), and the Orange Bowl. 

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Miami.

 

Join the New Times community and help support independent local journalism in Miami.