| Sports |

Miamians Are Watching the Winter Olympics Less than Almost Anyone in the Country

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Personally, we barely understand what is going on during these Winter Olympics. Apparently we aren't the only ones in Miami who feel that way.

Out of the 55 television markets monitored by Nielsen, the Miami/Ft. Lauderdale market has come in 54th in terms of viewership, according to Glenn Garvin. The only city that cares about the Winter Olympics less than we do is New Orleans ...but they're too busy being hungover from their Super Bowl celebrations and throwing beads at each other during Mardi Gras.

What's our excuse?

Probably that none of the sports in the Winter Olympics could be played outdoors in South Florida, and hence very few people here have ever partaken in or even understand most of them. Plus, very few Caribbean, Central and South Americans have much of a presence in Vancouver, giving Miami's immigrant population even less incentive to tune in.

Then again, West Palm Beach can't get enough. They're the only market in the top ten in terms of viewership not in the North.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.