Hype That Hurricane!

Thanks to Bonnie and Danielle, Bryan Norcross, South Florida’s favorite weatherman-in-a-catastrophe, once again managed to muscle his way to center stage. And once there, he greedily hogged airtime like an emphysema patient in an oxygen tent.

As his hurricane coverage showed, Norcross still hasn’t lost his special talent for breathless, panic-mongering hyperbole. Inexplicably, though, his viewers seem to lap it up. (That is, what viewers he has at the lowest-rated news program in this second-tier market.) As a random survey of his recent mail revealed, Norcross may be more popular than ever.