4

Crispin Porter Taps Jerry Seinfeld, Bill Gates to Make Microsoft Cool Again

It was announced earlier this year that Miami advertising mavericks Crispin Porter + Bogusky had been picked by Microsoft to update its image. With the failure (can we call it a failure?) of Windows Vista and the constant attack from Apple's Mac-versus-PC ads, the company was looking to seem cool again. Well, CP+B's has finally put into motion Microsoft's new advertising campaign, and the verdict is in: Huh?

Jerry Seinfeld, tired of being the face for American Express we suppose, was tapped to appear in the commericial, reportedly being paid $10 million. And in a effort to seem cool by association, Bill Gates also appears in the new spot. And here we thought CP+B couldn't come up with a more wooden and creepy character than Burger King's King mascot.

The ad, which Seinfeld and Gates mostly talk about pleather shoes at a fictitious discount shoe store called Shoe Circus, does little to convince you to jump back on the Microsoft bandwagon. Instead, it subtly insists that despite being a billionaire, Gates is an average Joe like you and me, and Microsoft is at the forefront of chewy cake technology.

Here's hoping this campaign actually goes somewhere.

-- Jose D. Duran

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send: