Officially, edgy advertising firm Crispin Porter + Bogusky decided to auction off the services of their interns as a way to compensate the underpaid labor, but probably just to remind everyone how quirky the company is and get some press.
Brammo, a maker of electronic mini-motorcycles, won the auction for a cool $17,665 (beating out Riptide's bid of $3.99). In return they'll get "a creative presentation developed by our interns over a three month period, consisting of strategies, recommended brand positioning and concepts. No production services or finished advertising materials will be provided."
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
X
Newsletters
Continue Reading
But much like CP+B, they'll also get some relatively cheap promotion just by being the winner. Had you ever heard of Brammo before? Probably not, so the bids already paying for itself.
Or sign in with a social account:
FACEBOOK GOOGLE + TWITTER YAHOO!