It seems like local advertising wunderfirm Crispin Porter + Bogusky's latest shtick is to create campaigns that rile people up to the point they can't help but emotionally type overwrought, 1,000-word blog entries about them. How else to explain the captivating and confusing Microsoft ads staring Bill Gates and Jerry Seinfeld?
Along those lines, the firm's latest ad for its favorite client, Miami-based Burger King, is a hit. The "Whopper Virgins" stunt involves traveling to the far corners of the Earth to find people who have never had any sort of fast food, and inviting them to do a taste test between a McD Big Mac and a BK Whopper. Apparently this is all very, very, very offensive.
Blah blah blah, exploitation, bad science, sell-out documentary directors, corporate colonialism, total confusion, pseudo-missionaries, sexual innuendo, and, in the words of CPB's last blog-bait figure, "yadda, yadda, yadda."
So while all of these other bloggers are caught up in wondering whether these Third-World taste testers were exploited, Riptide is more concerned about CPB and BK's continued exploitation of bloggers.
Don't you care, CPB, about how many typing injuries you've caused? About the stress you are educing in these innocent blog dorks? Don't you know blogging is a very, very dangerous occupation already? Do you have no compassion for us poor, pathetic bloggers? No, you do not. You just want to exploit all the world's online journal keepers to do free promotion work for your latest campaign by staging controversy.
Your ad may say, "See what people think, when no one has told them what to think," but much like the methods probably used in this taste test, you know just how to manipulate people into thinking exactly what you want without telling them explicitly.
We'd call for you to stop doing it, but then again, it always makes for easy blog fodder.
-- Kyle Munzenrieder