Miami's status as Latin America's media hub keeps getting bigger. BBC Worldwide, the commercial arm of the global media behemoth, has now opened a new Latin America headquarters at Alhambra Circle in Coral Gables, bringing in more than 50 employees to run the service's sales and content distribution for a growing U.S. Hispanic and Latin America operation.
Blanco said the new headquarters, which officially opened on June 18, receives content mostly from the UK and currently operates three channels: BBC Entertainment, BBC HD, and CBeebies, aimed at preschoolers. By the end of this month, they'll add BBC Mundo, the Spanish-language version of the network.
"We have big ambitions for Latin America and the new Headquarters are our launch pad," BBC Worldwide global markets president Paul Dempsey says in a release.
The Brits aren't the only ones staking a claim in Miami to the burgeoning Latin American media market. Several other high-profile South Florida media ventures have launched in recent months.
Fusion, the television collaboration between ABC and Miami-based Univision, set up shop last October in a massive 150,000 square-foot Doral headquarters. CNN Latino, a Spanish-language version of the cable news channel, debuted in August 2013, although it folded this February.
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Univision and Telemundo, the country's two dominant Spanish-language channels, have both made their home in Miami since the 1980s. (Univision remains headquartered in New York but has production operations at its Doral studios.)
BBC Worldwide's new office, on Alhambra Circle, features an open interior design.