Video: Uffie Featuring Pharrell Williams “ADD SUV”

South Florida-born, Paris-based Uffie has finally released the video for her latest single "ADD SUV" featuring part-time Miami resident Pharrell Williams off the newly released full-length Sex Dreams and Demin Jeans. Produced by Mirwas (who is best know for giving Madonna her groove back back in 2000), the track is...
By Jose D. DuranJune 22, 2010
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South Florida-born, Paris-based Uffie has finally released the video for her latest single “ADD SUV” featuring part-time Miami resident Pharrell Williams off the newly released full-length Sex Dreams and Demin Jeans. Produced by Mirwas (who is best know for giving Madonna her groove back back in 2000), the track is unfortunately one of the weaker ones relying too much on the outdated electro-house sound and a heavy-handed auto-tune. Video itself is similar to last year’s clip for “Pop the Glock,” live footage mixed in with animation. In other words, both the sound and imagery makes us feel like we’ve been there before. Sorry Uffie.

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Jose D. Duran is the former senior music editor of Miami New Times. His work has also appeared in publications likeVice, Billboard, and Spin. He’s earned numerous accolades including placing first for Weekly Newspaper Contest: Business Reporting from the Florida Press Association in 2020; placing third for the Writing: Light Feature from the Florida Press Club in 2019; and placing third in Weekly Newspaper Contest: Best Obituary from the Florida Press Association in 2015.

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