Viceroy: "There's Pop Music With Substance"

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

"Summer all the time" is Viceroy's motto. It's also everyday life in Miami. So it stands to reason that homeboy's party tuneage should appeal to every Miamian's innate love of the sunny, sweaty, and sexy.

The San Francisco-based dance music producer loves Hawaiian shirts. And he's all about that beachy groove, not so much that heavy drop, though he's still made it to the stage at Ultra Music Festival.

Now, while the rest of America transitions into overrated pumpkin-spice-everything-hoodie-lookin'-ass-basic-bitch mode, we get to ride high in our short-shorts and sandals, jammin' to Viceroy's new single "The Life" in anticipation of his upcoming show at Steam Miami on Friday, October 3.

See also: Five Signs You Might Be a Shitty DJ

His latest feel-good tune is sun-kissed and stoked on being alive. With a guitar riff reminiscent of the Doobie Brothers' "Long Train Runnin'," it packs a bit of disco into a "California Gurl" pop vibe tinged with SoCal ska flavor. The song also features catchy vocals from one of Viceroy's faves.

"I've wanted to work with Penguin Prison for a while, and I wanted to get some more disco cuts on the guitar as far as style," he says, discussing his collaborator and the new track's '70s dance-floor style. "Generally, my stuff is pretty poppy. I was just messing around, came up with it and built it up from there, sent it over to Penguin Prison, and he wrote some lyrics."

Collabs are a regular thing for Viceroy, because nothing says summer anthem like an infectiously singable hook -- and, the San Fran producer admits, he's no master on the mic.

"I have the mentality of letting people do what they do best, leave it to them," he says. "I'm not a singer, I'm actually pretty much tone-deaf, and I don't practice writing lyrics at all. I just do my thing with the production."

But whoever the featured vocalist may be, you can bet Viceroy's party tuneage will be sexy, effervescent, and irresistably fun yet deceptively refined. After all, he's got a passion for sharing his perfect pop with both Top 40 fans and highbrow music types.

"Within pop, there's definitely a wide range," he says. "Not to use the terms 'shitty pop music' or 'good pop music,' because everything has its time and place, but there's definitely pop music where it's just made for the masses and then there's pop music that has substance, and I think everyone can acknowledge both of them."

Miami, of all cities, should be able to relate to that statement. After all, "The Life" that Viceroy is talking about is our very own -- sunny, sweaty, sexy, and sophisticated.

Crossfade's Top Blogs

-Ten Worst Raver Cliches

-EDM: Five Most Annoying Buzzwords

-EDM's Five Biggest Hacks

Viceroy. Friday, October 3. Steam, 30 NE 14th St., Miami. The show starts at 10 p.m. and tickets cost $20 plus fees via wantickets.com. Ages 21 and up. Call 786-516-3393 or visit steammiami.com.

Follow Kat Bein on Twitter @KatSaysKill.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.