Epic uhntz-uhntz on demand via the Internet. This is the Ultra media empire's newest expansion plan.
Adding to an already sprawling portfolio of EDM entertainment assets (obviously including the original Ultra Music Festival in Miami as well as a six-country, four-continent tour, officially dubbed UMF Worldwide), this imperial party-time megapower has recently launched UMF TV, an "online TV channel," according to its office of information, "dedicated to bringing you the very best videos of electronic music featuring original and unique content."
Of course, we here at Crossfade have already heralded this joint venture with YouTube and recapped its debut episode starring Avicii and Madonna. But now the empire's chief mastermind, Russell Faibisch, has issued a personal promise to the populace of Ultraland.
Beyond the free stream of UMF Films' concert documentary Can U Feel It (available till July 29), Faibisch guarantees: (1) Instant access to year-round Ultra-ness for each and every beat freak with a web-enabled device; and (2) A minimum of one new UMF TV episode every two weeks.
"Teaming up with Final Kid has aligned two creative visions and allowed this incredible one of a kind experience to come into everyone's homes, smart phones and iPads . . . everywhere!"
"Launching UMF TV, our partner channel with YouTube, featuring bi-monthly episodes of original content, broadcasting the live stream of Miami, where millions of people watched the festival around the world all three days, and now releasing 'CAN U FEEL IT' for free on YouTube for everyone to see ...
"This is just the beginning!" the Ultra executive ecstatically exclaims. "We have a lot more surprises lined up for our fans!"
Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.