The Hoxton has been the biggest buzz to hit Brickell since last year's St. Patty's Day block party, ironically enough on the same day and spot where the Lucky Clover celebrated its grand opening.
Fast forward almost a year later, the Lucky Clover is long gone and you've got the city mayor handing over a certificate giving this new, "urban beach house" its official welcome to the Magic City.
Last night, the Hoxton celebrated its grand opening with booze, food, a ribbon cutting ceremony with part owner, Santiago Rodriguez and Miami Mayor Tomás Regalado, and a musical performance by Cat Shell.
Ebony wooden floors, built-in book shelves with picture frames on the walls, and huge, striped couches that can fit an army of party-goers are not what you would expect to find at a Brickell lounge.
But this "urban beach house vibe" is just what Rodriguez was going for.
"I want them [the customers] to feel like home, like my bar is the extension of the living room," said Rodriguez. "When they leave, I want them to feel like they had a good time in a very cozy atmosphere."
Named after the hip street in London, Rodriguez said that he wanted his bar to reflect the cool vibe he experienced while living in the English city.
"It's a very cool, hipster place," Rodriguez said. "I lived there for four years and always liked the style and the looks."
The vibe Rodriguez experienced is reflected in the design and ambiance of his bar, where small, white and light brown wooden tables topped white lamps, flowers, and tea light candles decorate the lounge.
Unlike most of the other bars in the area, Rodriguez said that the Hoxton has more of an intimate appeal. Although the decor gets a lot of praise, Rodriguez said that the specialty is drinks like the Eleven-11, Napolean Mandarin, peach liqueur, and pineapple topped with champagne, and beers like Milky Stout.
"The cocktails are very creative. A range of cocktails to make everybody happy. Very simple, not too many ingredients but good ingredients. Very well executed and not very expensive."
Much like the smooth sounds of Cat Shell last night, the music adds on to the whole beach vibe the Hoxton's got going on.
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"A lot of the groups are more in the acoustic side like chill, a very jazzy vibe more like background music. Once in a while we have rock, but its more like loungey music."
The Hoxton is one of three projects Rodriguez has planned. Next door to the Hoxton, Rodriguez is working on a restaurant, Box Park and a night club, Harvey Wolf, both set to open this spring.
"I want to create a little area where you could come and spend the entire day starting dinner at Box Park, [then heading over to]the Hoxton to listen to live music, and move into Harvey Wolf for a crazy night."