Swedish House Mafia Collaborates With Absolut for "Multi-Dimensional Cocktail Experience"

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

A Swedish, citrus-spiked cocktail -- the official drink of electronic dance music and the inspiration behind Sebastian Ingrosso, Axwell, and Steve Angello's latest single.

Landing EDM's liquor-soaked spaceship in the town of Åhus, Sweden, these Mafia men have joined forces with Absolut to create "Greyhound," the group's fifth single and the alcohol giant's signature grapefruit-flavored libation.

According to MTV News, Absolut will release the "Greyhound" video on its Facebook page on March 19. The original "Greyhound" mix, however, is available for download at Beatport.

Billed as part of the company's "multi-dimensional cocktail experiences from ABSOLUT featuring new music by Swedish House Mafia," a 40-second "Greyhound" teaser trailer surfaced last week. In it, the SHM bosses are filmed working on the track, describing the process as "just like it is always is when we work together -- sounds flying everywhere."

Said sounds include weebles, wobbles, and a few womp-womps, standard elements of an EDM club banger. Subliminal shots of vodka bottles and fresh-cut grapefruit also made the teaser, a subtle reminder to everyone that DJs drink on the job.

For Swedish House Mafia, the Absolut partnership adds to the growing number of musical acts teaming up with beverage companies to push culturally relevant brands.

It'd be nice if a complimentary Absolut Greyhound was included in our stay at the Masquerade Motel.

Swedish House Mafia's Masquerade Motel. Friday, March 23 (SOLD OUT) and Saturday, March 24. Grand Central Park (721 NW First Ave, Miami). Tickets cost $125 plus fees via wantickets.com. Visit swedishhousemafia.com/masquerademotel.

Follow Cultist on Facebook and Twitter @CultistMiami.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.