It's Friday night! So Stop Being Sober, get blasted with Patrón, Cîroc, and Hennessy, and shake your ass till the sun rises.
More than just a Miami state of mind, booze, beats, and even more booze is what Bamboo's latest weekly bash is all about.
"We wanted to do something new and fresh, not the usual party on South Beach," says Lorenzo Draghi of Stop Being Sober. "So we came up with this tagline, which means, basically, no boring people allowed."
And unlike most megaclub weeklies, Draghi explains, SBS wants to offer an interactive experience to those party animals who roam the streets of SoBe.
"Often, the artists are not simply hosting our party, but are also performing live and interacting with our guests." For instance, last month's meet-and-greet with Akon.
So far, most of the celebrities who've headlined Stop Being Sober have been hip-hop superstars like Kelis and Jay Sean. But Draghi describes the night as "all about happy music, mostly open format with some hip-hop here and there."
In fact, he says, "We're bringing artists that are not the classic club artists like EDM or hip-hop, we're bringing artists of all kinds. We pick them because of the ability they have. They can go from EDM hits to oldies to hip-hop to every kind of genre."
But the soundtrack isn't the only open-format aspect of this party. The overall element of surprise is what keeps the night exciting.
"We're gonna bring in more dancers and entertainment every night [to Bamboo's hydraulic stage]," Draghi says. "That's the idea of the party, to be young, have fun, and stop being boring."
Keeping the crowd on its toes while catering to all musical tastes sounds like a pretty legit way to ensure that the liquor keeps flowin' and the good times keep rollin'.
"Our main concern is to make sure that everybody in the room won't stop dancing. We wanna make sure everybody in the room is happy and drinking because the name of the party is Stop Being Sober," Draghi laughs.
"Like Steve Jobs said, 'Stay hungry, stay foolish'. Stop being sober, have fun, and let yourself go."
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
Stop Being Sober. Miami Carnival Edition with Serani and Kevin Lyttle and DJ Affect. Friday, October 11. Bamboo, 550 Washington Ave., Miami Beach. The party starts at 11 p.m. and tickets cost $20 to $30 plus fees via wantickets.com. Ages 21 and up. Call 305-695-4771 or visit bamboomiamibeach.com.