Steve Duda and Deepchild Headline Novitech Label Launch Party at the Clevelander on Friday, July 9

Given its stellar lineup, we couldn't pass up a shout out to the Novitech Recordings launch party scheduled at the Clevelander on Friday, July 9. The event will be headlined by internationally acclaimed artists Steve Duda and Deepchild.

Novitech is a new digital-only label, the brainchild of two emerging like-minded DJ/producers who also happen to share the same name: American Mike McGuiness a.k.a. Novitas and his British counterpart, Mike McGuinness a.k.a. Lempo. Together their collective sound runs the gamut from dark, big-room techno to progressive house. 

But the stars of this show are undoubtedly Steve Duda and Deepchild, whose support surely means an auspicious beginning for Novitech.

Los Angeles-based producer Steve Duda is a recording industry heavyweight whose studio production credits include work with the likes of Nine Inch Nails, Rob Zombie, and A Perfect Circle. In the international EDM scene he's best known as half of electro house duo BSOD with the world-famous Deadmau5, as well as one-fouth of WTF, a similar project again with Deadmau5, as well as Tommy Lee and DJ Aero.   

Berlin-based producer 


, a.k.a. Rick Bull, has been making waves in the international circuit since the early '00s, releasing his singular dirty, deep tech cuts on esteemed labels like Trapez and Freerange. 

Duda and Deepchild will headline a marathon DJ lineup at the Clevelander for the Novitech launch party alongside various artists from the label, including Novitas, Lempo, Ciconte, and Christauff.

Novitech Recordings Label Launch Party, with Steve Duda, Deepchild, Novitas, Lempo and more. 11 p.m. to 5 a.m. Friday, July 9. The Clevelander, 1020 Ocean Dr., Miami Beach. 305-532-4006; theclevelander.com

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