Seriousness is about the last thing you'll find in a Begg song unless you're talking about technique. Take "Kebabs," a parody of the woozy late-night exchanges ("I'll have 30 kebabs, mate") that take place every weekend in England as punters stumble out of pubs and into Indian takeaways. "VIP" lampoons the overwrought sound of trance as a computerized voice proclaims, "You are not important!" At times, "River" seems to channel a fairly dreadful Sting-like ballad, but given Begg's propensity for tomfoolery it's probably a safe bet to say that guest singer Jinadu's lofty vocals are performed with tongue firmly in cheek (at least we hope so, for his sake). But "River" is a low point in an otherwise incredibly fun album that deflates the puffery of egotistical dance stereotypes with witty and finely crafted tunes.