Ricardo Arjona at American Airlines Arena March 9

Ricardo Arjona isn't your average Latin pop star. Don't expect to catch him staring longingly into the camera or frolicking in the surf with some leggy beauty in his music videos. If you're hoping for a heartthrob, look elsewhere — though we've been told he has a certain rugged appeal.

In fact, Arjona's really only lumped into the category of Latin pop because the term folk doesn't properly translate to Spanish. His music is about as pop as "Like a Rolling Stone." And the 48-year-old Guatemalan singer-songwriter has built his nearly three-decade career on a mix of heartfelt love songs and biting social commentary — and always within the very same album. There's no better example than 2005's Adentro, which led off with two very different singles, "Pinguinos en la Cama," a pop track about a relationship grown stale, and "Mojado," a song about the plight of immigrants.

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