"A DJ nowadays brings their laptop and shows up at the club and they're ready to go," says Miami bass veteran Juan Basshead. "But back in the day, DJs had to have everything -- all the gear, all the decks, all the way down to the sound."
The rise of digital technology and EDM has seen a shift in DJ culture, from a more do-it-yourself, grassroots sensibility to full-blown mainstream stage theatrics, where pressing play and pumping up a crowd in front of a swirling LED vortex is enough to earn the world's biggest DJ-producers hundreds of thousands of dollars in a single night.
As a longtime supporter of the underground EDM scene, Red Bull wants to bring back some of that DIY flavor of yore for today's bass-hungry masses.
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