Red Bull gives you wings.
But the Austrian energy-beverage giant also gives you a reason stay up all night. And no, we're not talking about the 27 grams of sugar in an 8.3-ounce can. We're talking about the company's forthcoming 3:30 a.m. sunrise breakfast parties on South Beach during Winter Music Conference and Miami Music Week 2013.
Between Thursday, March 21, and Sunday, March 24, Dream South Beach Hotel becomes the Red Bull Guest House, an all-inclusive oasis of electronic dance music courtesy of the Red Bull Music Academy, complete with live DJ sets, a pop-up radio studio, and all the friggin' caffeine you can stomach.
However, you'll want to follow @redbullMIA for a chance to party with the likes Fool's Gold Records, DFA, OWSLA, and others if you want an invite.
Red Bull Guest House Miami Schedule
From 1 to 8 p.m.
Thursday, March 21 Boiler Room
Friday, March 22 OWSLA
Saturday, March 23 Fool's Gold
Sunday, March 24 The Do-Over
From 3:30 to 7 a.m.
Friday, March 22 DFA
Saturday, March 23 Body High
Sunday, March 24 Boysnoize Records
"Fans can tune in to rbmaradio.com, which will be live broadcasting the Boiler Room's event, as well as live DJ sets and interviews throughout Red Bull Guest House," says Red Bull communications specialist Whitney Gonzales. "Fans can also follow the labels on Twitter for their chance to get the invite into Red Bull Guest House. @redbullMIA will be retweeting the labels to keep fans in the know of each label's fan invite."
In addition to afternoon poolside musical showcases and early-morning breakfast parties curated by some the most prolific labels in electronic dance music, WMC and MMW revelers will also have the opportunity to enjoy complimentary fitness training and chance encounters with surprise guests inside the Red Bull Guest House.
But perhaps the gnarliest aspect of the Dream Hotel takeover will be the hair and tat jobs.
"Black Banditz of L.A. is providing the onsite salon and tattoo parlor experience," Gonzales says. "A tattoo book will be provided to select guests' newest ink."
Check back next week for the complete Red Bull Guest House artist lineup.
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