Microsoft Versus Apple: Retail War (and Free Gym Class Heroes Concert!) Coming to Miami

So Microsoft hasn't been cool since Windows 95 went obsolete on December 31, 2001, right?

All the hip kids have been buying Macs and MacBooks and Mac OS and iPods and iPads for over a decade. Basically, ever since Steve Jobs (RIP) and company started building desktops that looked like gumdrops. You know, instead of rotten chunks of tofu that ran a Microsoft operating system.

Now, though, Chairman Bill Gates' computer corporation is trying to reup its cool cred by opening Microsoft stores (not to be confused with Apple stores) in malls across America. Oh, and providing hip, young potential customers with free concerts by Gym Class Heroes!

Officially, the Microsoft-versus-Apple retail war comes to Miami at exactly 10:30 a.m. on Saturday, May 18, when Dadeland Mall gets its very own PC emporium, stocked with "a curated assortment of products, including Surface, Windows 8 PCs, Windows Phones, Kinect for Xbox 360, Office products, and more."

Then that same day, as the Microsoft staff enthuses via Facebook, "Get ready, Miami! We're celebrating our grand opening... with a free performance by Gym Class Heroes" at the Fillmore Miami Beach.

So, hip kids... Where do you want to go today May 18?

Microsoft Store's Grand Opening. Saturday, May 18. Dadeland Mall, 7535 N. Kendall Dr., Kendall. The event begins at 10:30 a.m. Call 305-665-6226, or visit shopdadelandmall.com.

Gym Class Heroes. Presented by the Microsoft Store. Saturday, May 18. Fillmore Miami Beach, 1700 Washington Ave., Miami Beach. Doors open at 5 p.m. and admission is free. Call 305-673-7300, or visit fillmoremb.com.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.