Michael Jackson Lands Posthumous Deal With Pepsi

Time flies.

It's been nearly three years since Michael Jackson died at the hands of Conrad Murray, the result of too much propofol and respiratory arrest.

From concerts to network specials, Jackson's death triggered a seemingly endless stream of posthumous tributes. None, however, came in carbonated beverage form ... Until now.

According to the Los Angeles Times, PepsiCo has inked a deal with the Jackson estate to feature the late singer's likeness on a "new global marketing push." We're holding our breath for a supplemental Michael Jackson hologram tour.

For Pepsi, the Michael Jackson partnership is the latest deal in a string of collaborations with musicians. Earlier this year, Pepsi signed Nicki Minaj to a multi-million dollar deal just one week after Lil Wayne signed on to be the face of Mountain Dew.

"The nature of the [Michael Jackson] promotion will vary by country," according to the paper, "but will include a TV ad, special edition cans bearing Jackson's image, and chances to download remixes of some of Jackson's most famous songs."

Notably absent from the marketing plan, the 1984 Pepsi spot that nearly killed Jackson.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >