It's been nearly three years since Michael Jackson died at the hands of Conrad Murray, the result of too much propofol and respiratory arrest.
From concerts to network specials, Jackson's death triggered a seemingly endless stream of posthumous tributes. None, however, came in carbonated beverage form ... Until now.
According to the Los Angeles Times, PepsiCo has inked a deal with the Jackson estate to feature the late singer's likeness on a "new global marketing push." We're holding our breath for a supplemental Michael Jackson hologram tour.
For Pepsi, the Michael Jackson partnership is the latest deal in a string of collaborations with musicians. Earlier this year, Pepsi signed Nicki Minaj to a multi-million dollar deal just one week after Lil Wayne signed on to be the face of Mountain Dew.
"The nature of the [Michael Jackson] promotion will vary by country," according to the paper, "but will include a TV ad, special edition cans bearing Jackson's image, and chances to download remixes of some of Jackson's most famous songs."
Notably absent from the marketing plan, the 1984 Pepsi spot that nearly killed Jackson.
Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.