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Party on the pitch, people.
Miami's Life in Color -- the homegrown EDM production company formerly known as Dayglow -- went from epic college rager to "World's Largest Paint Party" after being acquired by entertainment mogul Robert F. X. Sillerman in 2012.
And now LIC is set to present the "World's Largest Halftime Show" at the Guinness International Champions Cup Final soccer match in Miami.
See also: Life in Color Festival on "Growing From the Bottom Up"
At last year's Champions Cup Final, the Life in Color crew announced its first-ever music festival in front of Chelsea, Real Madrid, and 67,000 futbol fans.
In two weeks, LIC will return to handle midgame duties. Expect "lasers, fireworks, and spectacular LED video mapping." But unfortunately, no 12-foot robots spraying soccer hooligans and footy superstars with neon globs of non-toxic paint.
The EDM headliner is gonna be Martin Garrix, a teen DJ-producer from the Netherlands, who scored huge with last year's "Animals," the ubiquitous electro-house ditty that tore to the number-one slot on Beatport and even reached Billboard's Top 40.
Meanwhile, LIC is also hyping "an exclusive special announcement during the halftime show."
Can you say Life in Color Festival 2014, ravers?
Crossfade's Top Blogs
Life in Color Halftime Show. As part of the Guinness International Champions Cup Final. Monday, August 4. Sun Life Stadium, 2269 NW 199th St., Miami Gardens. The game starts at 7:30 p.m. and tickets cost $40 to $250 plus fees via ticketmaster.com. Live television broadcast via Fox Sports 1. All ages. Visit lifeincolor.com.
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