Miami Music Week Hotel 2015 at the Delano South Beach: "Official Headquarters of MMW"

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

"It's the official headquarters of Miami Music Week," says Gianfranco Dossena of DiskoLab, the team of curators behind the inaugural MMW Hotel.

From March 24 to 29, Dossena, the DiskoLab crew, Miami Music Week, and Ultra Music Festival will set up for six days and nights at the Delano South Beach, bringing Bob Sinclar, Oliver Heldens, and dozens of superstar DJs to the swanky hotel's pool during sunlight hours and its FDR Lounge after dark.

"This is a very unique activation," Dossena enthuses. "It's the first time Miami Music Week and Ultra do a hotel takeover thing with a concept."

See also: Miami Music Week Hotel 2015: A Six-Day Takeover of the Delano South Beach

On the topic of the specific party plan for MMW Hotel, the DiskoLab member adds: "Musically, we'll focus on different genres from underground to trends. There's gonna be plenty of variety. And three of the six pool parties will be branded as 'The Official Ultra Pool Party.' We're also gonna have cool Miami Music Week pop-up activities, like goodie bags and giveaways."

And as the official lodging house for Miami Music Week insiders, Dossena teases that "the Delano is gonna be the hub for all the industry people. You can be at the pool and see David Guetta hanging out."

In addition to all of the DJs and VIP types who will be crashing at 1685 Collins Avenue, the Delano will also be accommodating some temporary revamps of its sleek, SoBe design and décor.

"We're actually covering half of the pool this year," Dossena says. "We'll build a stage and dance floor over the pool. We're looking to strike a good balance for both VIP customers and music fans."

But it isn't only about the beautiful South Beach setting and sophisticated dance-music clientele. The DiskoLab, MMW, and Ultra folks are also enamored with the Delano's ideal emplacement.

"It's in a centralized location," Dossena points out. "What I love is that it's right in the middle of it all. There's so much traffic going in and out. You have easy access to everything."

And that convenience, along with the glamorous vibe, celebrity encounters, and affordable $25 general-admission tickets, just might help "the official headquarters of Miami Music Week" become a new annual occurrence.

"We've really focused on what MMW is all about -- meeting new people, enjoying new music, seeing all the DJs in the world performing under one roof, and experiencing so many different genres of electronic music."

Crossfade's Top Blogs

-50 Things You See at Ultra Music Festival

-Ten Worst Raver Cliches

-Five Signs You Might Be a Shitty DJ

Miami Music Week Hotel. Tuesday, March 24, to Sunday, March 29. Delano South Beach, 1685 Collins Ave., Miami Beach. Room prices vary via morganshotelgroup.com. Event tickets cost $25 to $4,500 plus fees via wantickets.com. Ages 21 and up. Call 305-672-2000, or visit mmwhotel.com.

Follow us on Facebook at Miami New Times Music.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.