Meet Rick Ross's Manager Gucci Pucci: A Preview of His Profile in The Source

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Alex "Gucci Pucci" Bethune (pronounced 'goochie-poochie') is an elusive individual. He usually stays behind the scenes. But as the longtime manager of the one and only Rick Ross, he's definitely among the hip-hop industry's power players.

Wherever Mr. Ricky Rozay happens to be, Gucci's never too far behind. And quietly helping with the Boss's day-to-day duties (not to mention some very heavy business decisions), this master manager has rarely -- in fact never -- given a full-scale interview to any media outlet.

Until now.

The Source's editor-in-chief Bonsu Thompson caught up with Gucci for current issue of the magazine, which also names Rick Ross as Man of the Year. Here are a two quick excerpts for the interview:

When asked what he and Ross expect from each other:
With him, I expect the best. He never lets me down. It's been like that for years, even when he was doing mixtapes. I was going in other markets with other artists I was working with, shopping his stuff. I was them Ross was going to be the next big dude. It was strange back then to have someone down South have lyrics like that.

How the reports of Rick Ross formerly being a corrections officer affected him and challenged their movement:
It doesn't affect my job because I know Ross. Ross feels like he don't owe nobody an explanation, [and] he don't, to be real with you. It wasn't the fact that he came out and said this and that; he just never answered it. That's what I was there for. I was the guy in his head telling him you don't owe anybody an explanation. [I would tell] Ross, "We know what you've done."

The rest of the interview covers various things, including why Gucci Pucci never really gives interviews and how Rick Ross partnered with Nike for the Boom advertising campaign. Read the interview in its entirety by snatching a copy of The Source off newstands.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.